“Social value sits at the heart of every charity. From the charity’s creation to its commitment to service delivery, social value is inscribed in its purpose statement,…Read more
I help organisations make sense of complex ideas, different perspectives and the social value they create.
As a bilingual German/English graphic designer and social value practitioner, I combine design thinking with social value principles and cross-cultural insight to help organisations communicate their purpose, demonstrate their impact, and connect with diverse audiences.
Memberships
Janina Neumann Design is also a member of the Department for International Trade’s UK Investment Support Directory.
Strategy. Evidence. Communication.
I help organisations connect brand strategy, social value and communication to maximise social value, make better decisions and communicate their impact with clarity.
Create clarity that guides your organisation.
A strong brand strategy goes beyond how your organisation looks. It clarifies who you are, what you offer and what makes you distinctive.
I bring strategy and design together, developing your positioning and messaging alongside the visual identity and creative elements that express your brand. This creates a clear and consistent brand that can shape how you present yourself, communicate your purpose and engage with stakeholders.
The result is a brand with clarity, consistency and direction.
Understand and maximise the social value you create.
A strong brand should reflect more than what an organisation says about itself. It should reflect what matters to stakeholders and the outcomes they experience, giving them a basis to hold the organisation accountable.
Using Social Value International principles, I help organisations understand outcomes, identify what matters most to stakeholders and measure the social value created by their work. I can also develop or strengthen your Theory of Change, connecting your activities with the outcomes and changes experienced by stakeholders.
The result is insight that informs better decisions and helps maximise social value for stakeholders.
Make your purpose, value and impact understood.
Your brand gives you clarity. Social value gives you insight and evidence. Impact communication brings these together so your audiences can understand what you do, why it matters and the difference it makes.
I turn strategy, evidence and social value insight into engaging stories through impact reports, presentations and digital content. I combine strategic thinking, design and cross-cultural insight to make complex information clear, engaging and accessible to diverse audiences.
The result is communication that people understand and remember.
Blog
Janina Neumann Achieves Social Value International Level 1 Associate Practitioner Status
Janina Neumann is thrilled to have become a Level 1 Associate Practitioner with Social Value International. This will continue to help her deliver Janina Neumann…Read more
Guest on The Red Review with Jeremy Brim Podcast
Janina was delighted to be on ‘The Red Review with Jeremy Brim’ podcast, discussing marketing and winning business abroad.
“Jeremy…Read more