As business owners, we often think about extending our reach to the right audience. One of the ways to improve this reach is an eBook. It can act as a lead generation, presentation or retail tool for your business. I have created a number of eBooks for clients in different industries; from the food to the customer experience to the engineering sector. The eBooks have helped increase sales, build status and increase the number of enquiries. So how can an eBook design help your business? Let me inspire you.
Lead generation
One of the best ways to engage with a prospective customer is to give them something of value. For example, you could provide them with a specialist guide or share your top 5 tips on a topic that many of your prospective customers struggle with. The key is to provide genuinely good content, as this will reflect well on your brand, demonstrate your knowledge and expertise to your target audience. The eBook design will then ensure that the attention is caught by the right people and that they are engaged enough to actually read your fantastic content!
Turn boring into dynamic
I can help you turn training manuals and data sheets into something exciting! The eBooks that I create are fully interactive with menus, links and videos. They work a lot like a website although they are more special in one way: an eBook works superbly on- and offline. This is a key attribute that was particularly important to a client, who was selling their products at markets, where the signal is often not very good. With an eBook that worked offline, they could show product videos and recipes to their stand visitors. As a result, visitors were inspired and so the client sold more products.
Sell your eBook
Another great way for you to profit from an eBook is to sell it online. For example, Amazon is a good platform to increase your potential eBook customers and to extend your brand awareness internationally. With my interactive eBook design starting at just £230.00 (no VAT charged), it is a cost-effective way of marketing your business.
Attract a German audience
If you do business in German-speaking countries, it is invaluable to have an eBook tailored and written for a German audience. Being bilingual, I have helped one of my clients increase his business value by demonstrating his expertise through an eBook translated in German. To have multilingual eBooks shows people that you are serious about having them as a customer and it also gives people a better understanding of your business, because not everyone may have a comprehensive understanding of English.
Let’s discuss ideas
I hope that this has given you an insight into how an eBook could add a profitable edge to your business marketing. I am always open to discussing ideas and there is no obligation to buy, so please do get in touch to see if I can help you.
Book a free Clarity CallMy eBook portfolio
Here are just a couple of eBook examples that I have crafted for my clients. Please get in touch to see an interactive demo version of an eBook.
