10 ways to improve your marketing across cultures

Delighted to write this article for The Growth Hub – Gloucestershire in collaboration with Eva Túnez Salvador.

“When entering new markets, as many businesses now will be in 2021 after the UK-EU transition period ended, you may think about the logistics and processes, but not about adapting your marketing material. If you are marketing your products or services across cultures, you need to switch your cultural lens.”

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