Based on my experience, here are the top 50 challenges faced by charities, not-for-profits, and social enterprises:
- Lacks opportunities
- Lacks funding
- Struggles to engage their board or trustees with new ideas
- Attends too many networking meetings
- Feels unheard
- Struggles to inspire the team
- Feels burnout
- Lacks confidence in themselves
- Feels isolated
- Isn’t officially registered as a charity, not-for-profit, or social enterprise
- Struggles to recruit volunteers
- Overwhelmed by tight deadlines
- Has a ‘profit last’, rather than a ‘profit first’ mentality
- Wants to help more people than they currently do
- Doesn’t talk to their audience about their challenges
- Struggles to measure social impact
- Struggles to evidence the importance of their organisation
- Doesn’t publish a publicly-available annual report
- Unclear on their short- and long-term goals
- Unclear on their daily actions to achieve their goals
- Hasn’t built a community of advocates around them
- Feels uncomfortable asking for money
- Takes a funding application rejection personally
- Doesn’t ask for feedback after submitting funding applications
- Doesn’t follow up on opportunities
- Struggles to create official partnerships
- Doesn’t want to hear the word ‘no’
- Doesn’t ask for testimonials
- Is afraid to try new things
- Changes their organisation’s main focus every three month
- Unclear on their main marketing messages
- Overwhelmed by marketing tasks
- Produces print materials in Canva
- Has no brand guidelines
- Has inconsistent branding
- Can’t convert conceptual ideas into striking visuals
- Only has their logo and brand files as JPG and Photoshop files
- Can’t articulate their brand’s tone of voice
- Unclear on their value proposition
- Doesn’t have a pitch presentation
- Struggles with storytelling
- Lacks the motivation to create social media content
- Hates being on camera
- Creates social media videos but is too worried about posting them
- Uses Google Translate on their website
- Doesn’t understand their website’s content management system
- Doesn’t understand the basics of SEO
- Can’t see the value in hiring a marketing person
- Does everything themselves
- Would struggle to write a list of 50 challenges faced by their audience