There are many factors to running a successful business and one of them is keeping your business lean. So some businesses have a stock-imagery or design-it-yourself approach to their business graphics. This approach is a good starting point to get your business up and running, however, if you want to… Read More »How poor graphics can affect your business
As business owners, we often think about extending our reach to the right audience. One of the ways to improve this reach is an eBook. It can act as a lead generation, presentation or retail tool for your business. I have created a number of eBooks for clients in different… Read More »eBook design for business
Since 2010 I have had the absolute pleasure of working with science companies based in Worcestershire. Here are my top tips for getting your science start-up business off the ground. TIP 1: Explore Meridian Meridian Health Innovation provides businesses and academics with a fantastic health science network. The platform allows… Read More »Top tips for science start-ups in Worcestershire
In November 2017, I attended Medica, the world’s largest medical trade fair hosted in Düsseldorf, Germany. It was fascinating to see how science and technology companies showcased their innovations to drive new business and collaborations. So here are five design elements that impressed me the most at Medica: 1. Themed wallpaper With… Read More »5 impressive design elements at Medica
Interpreting the world through design Graphic design is about interpreting an idea through text and imagery. The way we interpret the world is lead by how we think. The way we think is influenced by our preferred areas of our brain, culture, and language. The German and English language is… Read More »A bilingual creative: designing with a German and English brain
The logo design process is an exciting, if not sometimes, a stressful time for business owners. To help you keep an overview of the stunning designs and files that your graphic designer is sending you, I have created a simple logo checklist for you. Do you have the following? Brand… Read More »A quick and powerful Logo checklist
It can be a tricky task to find a suitable freelance graphic designer for your business. I often hear people complain about the experiences they have had with graphic designers. Some people feel misunderstood or disappointed by the design outcome because their expectations were not met. The relationship between yourself and the graphic… Read More »5 tips on finding a suitable freelance graphic designer
