When we look to attract new audiences, we first need to understand what our brand stands for. The Kapferer Brand Identity Prism* is a great tool to help you start building your brand identity. The Kapferer Brand Identity Prism: Physique: What are the underlying physical characteristics of your brand? Personality:… Read More »How to use the Kapferer Brand Identity Prism
Delighted to speak on the ‘Creating Brand Cultural Relevance’ panel at the Business Insights Festival. “Internationally speaking, our Brand can have unexpected connotations and implications. We design it as we review our business from our own business perspective and for the culture and markets that we are used to. But… Read More »‘Creating brand cultural relevance’ panel
Delighted to write an article for The Growth Hub Gloucestershire on growing a social impact brand. “Your company has ethics, style and a superior product offering, but how do you use these to grow your social impact brand? More than ever, businesses are thinking about how to use their power… Read More »Social impact brand article for The Growth Hub Gloucestershire
