When we look to attract new audiences, we first need to understand what our brand stands for. The Kapferer Brand Identity Prism* is a great tool to help you start building your brand identity. The Kapferer Brand Identity Prism: Physique: What are the underlying physical characteristics of your brand? Personality:… Read More »How to use the Kapferer Brand Identity Prism
In order to create strong branding across cultures, it is important to understand and demonstrate the vision, message, and value of your brand. Vision Did you have a vision for export when creating your logo design and building the foundations of your brand? If not, you may not have considered… Read More »Branding across cultures
Delighted to speak on the ‘Creating Brand Cultural Relevance’ panel at the Business Insights Festival. “Internationally speaking, our Brand can have unexpected connotations and implications. We design it as we review our business from our own business perspective and for the culture and markets that we are used to. But… Read More »‘Creating brand cultural relevance’ panel
Welcome to The Bicultural Podcast. I’m delighted to be joined by Jennie Eriksen, founder of Lovely Voice. Janina Neumann (00:30):Hi Jennie, how are you? Jennie Eriksen (00:32):Hi, Janina. Thank you very much for having me on today. Janina Neumann (00:35):It’s my pleasure. So tell us a little bit about yourself.… Read More »Podcast interview with Jennie Eriksen
Delighted to write an article for The Growth Hub Gloucestershire on growing a social impact brand. “Your company has ethics, style and a superior product offering, but how do you use these to grow your social impact brand? More than ever, businesses are thinking about how to use their power… Read More »Social impact brand article for The Growth Hub Gloucestershire
