There are a few things you need to know and consider before starting the logo design process. 1. Take part in a brand audit If you already have a brand, then I would recommend taking part in a brand audit before your logo design. It is important to understand what’s… Read More »What you need to know before your logo design
Please note that this is an automated transcript. Welcome to The Bicultural Podcast. The Bicultural Podcast celebrates cross-cultural identity and gives insight into cultural differences to help you improve business relationships. The podcast is published biweekly and is hosted by myself, Janina Neumann, a bilingual creative social entrepreneur and business… Read More »Tips on how to improve your international presence online
In order to create strong branding across cultures, it is important to understand and demonstrate the vision, message, and value of your brand. Vision Did you have a vision for export when creating your logo design and building the foundations of your brand? If not, you may not have considered… Read More »Branding across cultures
Delighted to speak on the ‘Creating Brand Cultural Relevance’ panel at the Business Insights Festival. “Internationally speaking, our Brand can have unexpected connotations and implications. We design it as we review our business from our own business perspective and for the culture and markets that we are used to. But… Read More »‘Creating brand cultural relevance’ panel
I am delighted to announce, together with Eva Túnez Salvador, the launch of our new brand: Local to Global. Local to Global is a one-stop gateway for all your cultural, linguistic, and branding requirements when exporting your products or services to other countries.
The logo design process is an exciting, if not sometimes, a stressful time for business owners. To help you keep an overview of the stunning designs and files that your graphic designer is sending you, I have created a simple logo checklist for you. Do you have the following? Brand… Read More »A quick and powerful Logo checklist
