Cultural and linguistic differences are one of the main areas businesses feel most challenged and ‘afraid’ by when exporting to other countries. However, you don’t have to be exporting in order to need to be culturally aware. By simply chatting with a work colleague based in a different country or… Read More »How to be culturally aware for international success
Welcome to The Bicultural Podcast. I’m delighted to be joined by Eva Túnez Salvador, director of Genuine Translations. Janina Neumann (00:47):So, hello Eva, how are you? Eva Túnez Salvador (00:50):Hello Janina, I’m fine thank you. How are you?Janina Neumann (00:54):I’m doing well thank you. I’m really excited to have you on my… Read More »Podcast interview with Eva Túnez Salvador
“Cultural adaptation is a great buzzword when UK companies first consider exporting to Germany or vice versa. But how do you integrate cultural differences within your international marketing material?” Janina is delighted to discuss “Marketing across countries to integrate cultural differences” in the Autumn 2019 edition of the Initiative Magazine… Read More »Featured in Initiative Magazine by German-British Chamber of Industry & Commerce
