Delighted to give a cultural awareness talk at the Business Insights Festival with Eva Túnez Salvador. “Exporting into a new market can be daunting if you don’t speak the language or you haven’t experienced the culture before. These are critical success factors when exporting your products or services to other… Read More »‘Local to Global – Cultural awareness’ talk
Delighted to speak on the ‘Creating Brand Cultural Relevance’ panel at the Business Insights Festival. “Internationally speaking, our Brand can have unexpected connotations and implications. We design it as we review our business from our own business perspective and for the culture and markets that we are used to. But… Read More »‘Creating brand cultural relevance’ panel
Delighted to write this article for The Growth Hub – Gloucestershire in collaboration with Eva Túnez Salvador. “When entering new markets, as many businesses now will be in 2021 after the UK-EU transition period ended, you may think about the logistics and processes, but not about adapting your marketing material. If you are… Read More »10 ways to improve your marketing across cultures
Delighted to be interviewed on the ‘English with Kirsty’ podcast. Conversation overview: Janina’s experience of differences in communication across cultures. The balance between showing an interest and getting things done. Tips for anyone planning to move from Germany to the UK. How learning other languages can help you to understand… Read More »Guest interview on the ‘English with Kirsty’ podcast
Welcome to The Bicultural Podcast. I’m delighted to be joined by Kathryn Alevizos and Zanne Gaynor, founders of Acrobat-Global and authors of the ‘Is That Clear?’ book series. Janina Neumann (00:24): Kathryn, tell us a little bit about yourself. Kathryn Alevizos (00:39):Hi Janina, and thanks for having us. Well, my background is in ELT, so… Read More »Podcast interview with Kathryn Alevizos and Zanne Gaynor
I am delighted to announce, together with Eva Túnez Salvador, the launch of our new brand: Local to Global. Local to Global is a one-stop gateway for all your cultural, linguistic, and branding requirements when exporting your products or services to other countries.
A bicultural perspective into the German market by Janina Neumann. This video gives insights into The types of businesses in Germany Interacting with family businesses Sales in Germany Claim your free German website audit: Transcript Hi, I’m Janina Neumann, a bilingual graphic designer, social entrepreneur and business owner of Janina… Read More »Quick insights into the German market
Cultural and linguistic differences are one of the main areas businesses feel most challenged and ‘afraid’ by when exporting to other countries. However, you don’t have to be exporting in order to need to be culturally aware. By simply chatting with a work colleague based in a different country or… Read More »How to be culturally aware for international success
It was fantastic to be interviewed by Janine Cera on her podcast, ‘How to be more remarkably brilliant‘. Listen to “Are you looking to improve your business abroad?” on Spreaker. Janine Cera is a rapid transformational therapist, clinical hypnotherapist, and award-winning speaker.
The following article explores the common ‘copy and paste’ method used by businesses when exploring new markets, and gives insight into the contrasting method — bilingual marketing or transcreation. You may be familiar with the following scenario: When you lived in X in the United Kingdom, you knew all your… Read More »[Google translation] + [template marketing strategy] = profit?
