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Germany

Germany

Title page of the Initiative magazine

Featured in Initiative Magazine by German-British Chamber of Industry & Commerce

“Cultural adaptation is a great buzzword when UK companies first consider exporting to Germany or vice versa. But how do you integrate cultural differences within your international marketing material?” Janina is delighted to discuss “Marketing across countries to integrate cultural differences” in the Autumn 2019 edition of the Initiative Magazine… Read More »Featured in Initiative Magazine by German-British Chamber of Industry & Commerce

Berlin at night showing Alexanderplatz

Export to Germany

Are you considering taking your business internationally and export to Germany? You may have previously worked in Germany, have identified collaboration opportunities with German companies or spotted a gap in the market? These could be just some of the reasons that have made you consider Germany as your new business… Read More »Export to Germany

Birds eye view of water bubble

5 impressive design elements at Medica

In November 2017, I attended Medica, the world’s largest medical trade fair hosted in Düsseldorf, Germany. It was fascinating to see how science and technology companies showcased their innovations to drive new business and collaborations. So here are five design elements that impressed me the most at Medica: 1. Themed wallpaper With… Read More »5 impressive design elements at Medica

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