Delighted to write this article for The Growth Hub – Gloucestershire in collaboration with Eva Túnez Salvador. “When entering new markets, as many businesses now will be in 2021 after the UK-EU transition period ended, you may think about the logistics and processes, but not about adapting your marketing material. If you are… Read More »10 ways to improve your marketing across cultures
Delighted to write an article for The Growth Hub Gloucestershire on growing a social impact brand. “Your company has ethics, style and a superior product offering, but how do you use these to grow your social impact brand? More than ever, businesses are thinking about how to use their power… Read More »Social impact brand article for The Growth Hub Gloucestershire
The following article explores the common ‘copy and paste’ method used by businesses when exploring new markets, and gives insight into the contrasting method — bilingual marketing or transcreation. You may be familiar with the following scenario: When you lived in X in the United Kingdom, you knew all your… Read More »[Google translation] + [template marketing strategy] = profit?
