Guest on ‘The International Business Podcast’
Eva Túnez Salvador and Janina are delighted to share their guest podcast episode on ‘The International Business Podcast‘ with Leonardo Marra and Stefano Santelmo. Listen to the episode here.
translation
‘Local to Global – Cultural awareness’ talk
Delighted to give a cultural awareness talk at the Business Insights Festival with Eva Túnez Salvador. “Exporting into a new market can be daunting if you don’t speak the language or you haven’t experienced the culture before. These are critical success factors when exporting your products or services to other… Read More »‘Local to Global – Cultural awareness’ talk
10 ways to improve your marketing across cultures
Delighted to write this article for The Growth Hub – Gloucestershire in collaboration with Eva Túnez Salvador. “When entering new markets, as many businesses now will be in 2021 after the UK-EU transition period ended, you may think about the logistics and processes, but not about adapting your marketing material. If you are… Read More »10 ways to improve your marketing across cultures
Launching Local to Global
I am delighted to announce, together with Eva Túnez Salvador, the launch of our new brand: Local to Global. Local to Global is a one-stop gateway for all your cultural, linguistic, and branding requirements when exporting your products or services to other countries.
How to get the German translation right
Tone & Style In your German translation, it is important to consider cultural differences, as well as the message that you would like to communicate through your brand. Germans tend to communicate in a direct manner, so you may consider having a translation that is concise and has a tone… Read More »How to get the German translation right